{"id":5393,"date":"2014-10-28T21:27:36","date_gmt":"2014-10-28T12:27:36","guid":{"rendered":"https:\/\/designmadeinjapan.com\/?p=5393"},"modified":"2014-12-03T13:02:04","modified_gmt":"2014-12-03T04:02:04","slug":"ok-go-i-wont-let-you-down-by-morihiro-harano","status":"publish","type":"post","link":"https:\/\/designmadeinjapan.com\/magazine\/ok-go-i-wont-let-you-down-by-morihiro-harano\/","title":{"rendered":"OK GO – I Won’t Let You Down directed by Morihiro Harano"},"content":{"rendered":"

Creative director Morihiro Harano of agency Mori Inc.<\/a> has done it again. Harano is known for producing stunning commercials for Docomo’s Touch Wood<\/a> smartphone or the weirdly wonderful Pola Apex campaign<\/a> recently.<\/p>\n

\"ok-go-i-wont-let-you-down-mori-inc-morihiro-harano_011\"\"ok-go-i-wont-let-you-down-mori-inc-morihiro-harano_012\"<\/p>\n

This time around Harano directed a music video for rock band\u00a0OK Go’s<\/em><\/a> “I Won’t Let You Down” in collaboration with Japanese car manufacturer Honda. Throughout the clip the 4 band members riding Honda’s personal mobility vehicle<\/em> UNI-CUB<\/a>. Other paraphernalia used to make the video are: Twirling umbrellas (lot’s of them!), 2400 dancing girls, drone cameras and what must have been a killer choreography training. On top of that a secret cameo appearance by \u00fcber-popular Japanese music trio Parfume<\/a>. Can you spot them?<\/p>\n