{"id":2545,"date":"2014-03-11T22:22:24","date_gmt":"2014-03-11T13:22:24","guid":{"rendered":"https:\/\/designmadeinjapan.com\/?p=2545"},"modified":"2014-03-12T19:54:59","modified_gmt":"2014-03-12T10:54:59","slug":"311-scale","status":"publish","type":"post","link":"https:\/\/designmadeinjapan.com\/magazine\/web-design\/311-scale\/","title":{"rendered":"311 Scale"},"content":{"rendered":"<p>Today marks again a sad anniversary. Japan was hit by the largest earthquake in history on 11th March 2011 at 14:46. Now it is often referred to as the\u00a0<em><a title=\"2011 T\u014dhoku earthquake and tsunami\" href=\"http:\/\/en.wikipedia.org\/wiki\/2011_T%C5%8Dhoku_earthquake_and_tsunami\" target=\"_blank\">Great East Japan Earthquake<\/a> <\/em>or the\u00a0<em>2011 Tohoku Earthquake.<\/em><\/p>\n<p><em>311 Scale<\/em> is a website set up by the Nippon Design Center Inc &#8211; on of the most prominent design institutions in Japan &#8211; as an objective resource to capture the magnitude of the event in 2011 with the following policies:<\/p>\n<ul>\n<li>No dramatization<\/li>\n<li>No opinions<\/li>\n<li>Communication that can be easily understood by people around the world<\/li>\n<li>Maximum possible accuracy<\/li>\n<\/ul>\n<p>The aim is the following:<\/p>\n<blockquote><p>Providing information about the Great East Japan Earthquake of March 11, 2011 and the state of Japan today via an integrated visual language.<\/p><\/blockquote>\n<p>The website design is almost too beautiful how it captures the horrors of the event in precise and interactive information charts and maps. However a neutral view on the event is precisely the point of this website. The interface actually allows the user to replay the sequence of earthquakes in the order they happened. Other charts are about the height of the\u00a0successive <a href=\"http:\/\/en.wikipedia.org\/wiki\/Tsunami\" target=\"_blank\">Tsunami<\/a>\u00a0which caused the multiple core meltdown of the\u00a0<a title=\"Fukushima Daiichi Nuclear Power Plant\" href=\"http:\/\/en.wikipedia.org\/wiki\/Fukushima_Daiichi_Nuclear_Power_Plant\" target=\"_blank\">Fukushima Daiichi Nuclear Power Plant<\/a>. Further maps deal with radiation fallout around the stricken plant or the severely restricted power supply in Western Japan thereafter.<\/p>\n<figure id=\"attachment_2567\" aria-describedby=\"caption-attachment-2567\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2567\" alt=\"311 Scale - Providing information about the Great East Japan Earthquake and the state of Japan today via an integrated visual language - Nippon Design Center\" src=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake_interface-840x1079.png\" width=\"840\" height=\"1079\" srcset=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake_interface-840x1079.png 840w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake_interface-730x937.png 730w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake_interface-350x449.png 350w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake_interface.png 881w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-2567\" class=\"wp-caption-text\">Hypocenters and intensity levels of earthquakes tremor<\/figcaption><\/figure>\n<blockquote><p><span style=\"font-size: 1.0625rem; font-style: italic; line-height: 1.6;\">Under the name &#8220;311 SCALE,&#8221; Nippon Design Center has begun a project aimed at presenting data from the Great East Japan Earthquake in visual form. We are creating graphs which illustrate issues such as how the earthquake and tsunami struck, and the radiation levels in each area affected by the nuclear accident, based on a fundamental approach of no dramatization, no opinions, producing communication that can be understood easily by people around the world, and achieving the maximum possible accuracy.\u00a0<\/span><\/p>\n<p>Creating an entirely neutral visual representation of numerical figures is not always an easy task. Graphs provide a clear representation of the numbers, however while a graph can efficiently express the characteristics of these numbers, at the same time the visual representation automatically generates something which can guide the viewer toward certain conclusions. Although a graph should be entirely objective, in fact it can produce a bias in its interpretation as a result of the images which the viewer derives from its form.<\/p>\n<p>The graphs which are creating are no exception; however we are committed to avoiding unnecessary explanation and interpretive perspectives to the maximum extent possible, and will endeavor to provide the most objective viewpoint of Japan today. We hope that viewers will approach this information from a non-emotional and open perspective.<\/p><\/blockquote>\n<figure id=\"attachment_2571\" aria-describedby=\"caption-attachment-2571\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2571\" alt=\"311 Scale - Providing information about the Great East Japan Earthquake and the state of Japan today via an integrated visual language - Nippon Design Center\" src=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-tsunami-840x858.png\" width=\"840\" height=\"858\" srcset=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-tsunami-840x858.png 840w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-tsunami-730x745.png 730w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-tsunami-350x357.png 350w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-tsunami.png 882w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-2571\" class=\"wp-caption-text\">Heights of tsunamis caused by the main earthquake in all parts of Japan<\/figcaption><\/figure>\n<figure id=\"attachment_2570\" aria-describedby=\"caption-attachment-2570\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2570\" alt=\"311 Scale - Providing information about the Great East Japan Earthquake and the state of Japan today via an integrated visual language - Nippon Design Center\" src=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-840x859.png\" width=\"840\" height=\"859\" srcset=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-840x859.png 840w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-730x746.png 730w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-350x357.png 350w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation.png 881w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-2570\" class=\"wp-caption-text\">Radiation in the area surrounding the Fukushima Daiichi Nuclear Power Plant<\/figcaption><\/figure>\n<figure id=\"attachment_2569\" aria-describedby=\"caption-attachment-2569\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2569\" alt=\"311 Scale - Providing information about the Great East Japan Earthquake and the state of Japan today via an integrated visual language - Nippon Design Center\" src=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-cities-840x859.png\" width=\"840\" height=\"859\" srcset=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-cities-840x859.png 840w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-cities-730x746.png 730w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-cities-350x357.png 350w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-radiation-cities.png 881w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-2569\" class=\"wp-caption-text\">Radiation levels across Japan and in major global cities<\/figcaption><\/figure>\n<figure id=\"attachment_2568\" aria-describedby=\"caption-attachment-2568\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2568\" alt=\"311 Scale - Providing information about the Great East Japan Earthquake and the state of Japan today via an integrated visual language - Nippon Design Center\" src=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-electric-power-840x430.png\" width=\"840\" height=\"430\" srcset=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-electric-power-840x430.png 840w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-electric-power-730x373.png 730w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-electric-power-350x179.png 350w, https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake-electric-power.png 879w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-2568\" class=\"wp-caption-text\">March 11, 2014:Power usage and maximum power supply capacity<\/figcaption><\/figure>\n<p>The website also offers a message of condolence and is aiming to raise awareness about the dangers of nuclear power in an objective way:<\/p>\n<blockquote><p>We would like to offer our deepest sympathies to all of those affected by the Great East Japan Earthquake. Although the destruction of entire towns over an area stretching for 500 kilometers to the north and south is of an almost unimaginable scale, we believe that this immense devastation can be overcome and we hope that during the process of rebuilding the disaster-affected region, we can also discover a path for the future of Japan and the world.<br \/>\nThe earthquake has also brought the new crisis of radioactive contamination to Japan. Not only is there the physical issue of the cleanup following the nuclear accident, but one of the first steps on the path to recovery must be to reduce the negative image which people have of Japan as a country contaminated by nuclear radiation, and thereby lessen the damage to Japanese industry, by presenting the world with an objective look at the current situation \u2013 at least within a range that is reasonable to modern science.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Today marks again a sad anniversary. Japan was hit by the largest earthquake in history on 11th March 2011 at 14:46. Now it is often referred to as the\u00a0Great East Japan Earthquake or the\u00a02011 Tohoku Earthquake. 311 Scale is a website set up by the Nippon Design Center Inc &#8211; on of the most prominent [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":2572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,64,107,4],"tags":[367,365,102,364,363,369,366,368],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>311 Scale - Design Made in Japan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designmadeinjapan.com\/magazine\/web-design\/311-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"311 Scale - Design Made in Japan\" \/>\n<meta property=\"og:description\" content=\"Today marks again a sad anniversary. Japan was hit by the largest earthquake in history on 11th March 2011 at 14:46. Now it is often referred to as the\u00a0Great East Japan Earthquake or the\u00a02011 Tohoku Earthquake. 311 Scale is a website set up by the Nippon Design Center Inc &#8211; on of the most prominent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designmadeinjapan.com\/magazine\/web-design\/311-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Made in Japan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/designmadeinjapan\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T13:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-12T10:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designmadeinjapan.com\/wp-content\/uploads\/2014\/03\/311-scale-earthquake_cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"861\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bentographics\" \/>\n<meta name=\"twitter:site\" content=\"@designmadeinjp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designmadeinjapan.com\/magazine\/web-design\/311-scale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designmadeinjapan.com\/magazine\/web-design\/311-scale\/\"},\"author\":{\"name\":\"Benjamin Thomas\",\"@id\":\"https:\/\/designmadeinjapan.com\/#\/schema\/person\/10ebbadf554bbfd5aaec9336d26010b9\"},\"headline\":\"311 Scale\",\"datePublished\":\"2014-03-11T13:22:24+00:00\",\"dateModified\":\"2014-03-12T10:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designmadeinjapan.com\/magazine\/web-design\/311-scale\/\"},\"wordCount\":700,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/designmadeinjapan.com\/#organization\"},\"keywords\":[\"Earthquake\",\"Fukushima Daiichi Nuclear Power Plant\",\"Japan\",\"Man-Made Disaster\",\"Nippon Design Center Inc\",\"radiation\",\"T\u014dhoku earthquake and tsunami\",\"Tsunami\"],\"articleSection\":[\"Infographics &amp; 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