The Tohoku Bureau of Economy, Trade and Industry and the Japan Graphic Designers Association (JAGDA) recently made efforts to promote the strengths and charms of the Tohoku region through the power of design. In a design competition they called for new package design ideas for 10 products of 10 unique Tohoku companies, in an attempt to promote and commercialize some of them better.
This exhibition showcases select 270 works by designers all over Japan. It was originally held in Sendai last year and was on traveling exhibit in Tokyo which just came to a close. All packaging designs on display belong to one of the following product categories:
- 100% Sparkling Apple Juice
- Dried Sweet Potato
- Ponzu Sauce
- Salted Cod Roe
- Shark Fin Soup
- Salted Fish Guts
- Ramen with Mackerel Soup
- Tomato & Plum Wine Jelly
- Edamame (boiled soybeans) Chocolate
- Beef Stew
When looking at the packaging ideas one has to keep in mind that the designers also had to follow certain requests and guidelines from the commissioning Tohoku companies. The interesting part of this exhibition was to compare how differently each designer handled the packaging design solutions for each product.
