In the unwritten principles of Japanese design there must surely be an entire chapter devoted to redesign: the belief that an existing product is never perfect and – with a little bit of thought – can always be improved upon. This type of mentality is what leads to minute yet brilliant breakthroughs such as the highlighter with a see-through tip.
Inherent to traditional highlighters has been the problem that you can’t see what you’re highlighting because the pen itself gets in the way. This result is that highlights portions bleed off the page or onto other words. Sure it’s not a huge issue but we’ve always accepted this annoying little problem as a way of life, until today. Meet VIEW, the new line of promark highlighters from UNI. The see-through tip lets you see exactly where you’re highlighting.