Sound of Honda – Ayrton Senna 1989

Sound of Honda – Ayrton Senna 1989

First one does not really notice anything particular, it`s a F1 night race scene from what it seems. Though after closer inspection one learns there is in fact not a single car on the race track.

Sound of Honda – Ayrton Senna 1989Sound of Honda – Ayrton Senna 1989

Seemingly as a PR stunt and legacy Honda is re-enacting Sennas record lap during qualifying at the 1989 F1 Japanese grand prix on the Suzuka circuit in Japan. Honda does this with a massive installation of speakers and light systems around the circuit. It`s like Ayrton Senna ghost came to life after 10 years with earsplitting sound and light to (he died in a car crash May 1st, 1994).

Sound of Honda – Ayrton Senna 1989Sound of Honda – Ayrton Senna 1989

There is also a Making of video available here (English subtitles):

I was particularly happy to find out that Taeji Sawai of our friends at Qosmo Inc. was involved with the sound design. The project is a collaboration effort of Dentsu, Honda Motor and Rhizomatiks. For more information on the technical aspects head over this article on CreativeApplications.net.

Furthermore the video piece has won the Grand Prize at the Japan Media Arts Festival 2014.

Source Credit:
Honda Motor Co., Ltd.

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Founder & designer at Tokyo based Bento Graphics Inc. Specialities are corporate identity design, interface design, user experience design and website/mobile development with responsive design.

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