gu-pa-folding-gift-packaging

gu-pa – animal head boxes offer a creative method of gift-giving

Gift-giving has always been an essential part of Japanese culture. Hanging animal heads on walls? Not so much. But these two traditions are now colliding with the launch of gu-pa, a new and playful way of gift giving. The current line-up includes heads of 5 different animals – a bear, elephant, rabbit, deer and hippo – that come flat-packed. Simple creases (read: no tools necessary) enable you to easily assemble the minimal structures, which then function as a gift box but also as an interior accessory for your wall.

gu-pa-folding-gift-packaging gu-pa-folding-gift-packaging

The project is a joint collaboration between paper company Fukunaga Print and paper craft artist Yasuyuki Wada. Playing off the idea off something flat folding out to become a structure, Tomohiro Okazaki designed the logo and visuals that package the animals. Even the name comes with a creative punch: gu-pa is likely a reference to the variation on rock paper scissors in which participants throw out either rock (structural) or paper (flat) to choose sides.

gu-pa-folding-gift-packaging-logo

There’s some information (in Japanese) here about shops that carry the items. You can also email them directly to purchase.

gu-pa-folding-gift-packaging gu-pa-folding-gift-packaging gu-pa (2) gu-pa-folding-gift-packaging gu-pa-folding-gift-packaginggu-pa-folding-gift-packaging

Author Information


Japanese Design, Art & Culture

Leave a Reply

Required fields are marked *.


Current day month ye@r *