Find below a roundup of award-winning designer Kenjiro Sano’s MR_BLACK & WHITE exhibition which was running between 3rd March and 2nd April 2015 at Creation Gallery G8 in Tokyo.
Officially this is the 17th Yusaku Kamekura Design Award Exhibition to honour the first president of JAGDA (Japan Graphic Designers Association).
Sano’s Hokusai inspired drawings.
JAGDA organizes the Yusaku Kamekura Design Award, choosing the best work from designs submitted to the “Graphic Design in Japan” annual. This year’s award goes to Kenjiro Sano’s posters for the “Hokusai Inspired Manga Exhibition” presented at Tokyo Designers Week 2014. These posters capture the outlines of traditional Hokusai’s drawings in simple tracing lines. Further the exhibition recognises Sano’s comprehensive body of work.
Kenjiro Sano allowed himself a visual pun with the exhibition posters. Officially the exhibition is dedicated to the first president of JAGDA called Yusaku Kamekura. Japanese people notoriously shorten all kinds of words, including names. “Kame” by itself means turtle in Japanese.
Kenjiro Sano’s work is characterised by a cheerful spirit and ranges from advertising including graphic design, commercial film, character design, exhibition design to product design.
Kenjiro Sano was born in Tokyo in 1972. After graduating from Tama Art University with a degree in Graphic Design, he joined Hakuhodo (an advertising agency). Later he established his own company, MR_DESIGN INC., and more recently MR_DESIGN_NEWYORK. Today Sano also serves as a professor at Tama Art University in the Department of Integrated Design. Some of his most well-known work include projects for TOYOTOWN for Toyota, BOSS for Suntory, Lismo! for AU, the commercial film Stand By Me Doraemon and many others. Some of the awards he won were the New York ADC Gold Award, D&AD Yellow Pencil, Cannes Lions Gold, Tokyo ADC Members Award, Japan Package Design Association Gold Prize and ACC Gold Prize.
This is approximately the gallery tour you can experience in the round-up below.
Photo Art Direction for Toyota
The exhibition walls are sprinkled with fun little illustrations drawn by Sano.
Assorted fashion editorials directed by Sano.
The TV Commercials
Find below a list of TV commercial directed by Kenjiro Sano, plus a few sample videos.
The Main Room
A cloth designed what appears to be a Sugar Glider.
Collateral for Toyota’s ReBORN campaign which marks Toyota’s 75 year anniversary. the campaign also features the popular Doraemon character.
Popup card for Toyota’s ReBORN campaign.
Popup cards for Toyota’s TOYOTOWN campaign.
Assorted products and print items designed by Sano
Notepads in various shapes such as houses, wood blocks or Sushi styles.
Character designs directed by Sano.
The 2014 new years card designed for Kenjiro Sano’s studio MR_Design.
Art direction for fashion label “N”.
2014 Art Directors Club Tokyo year book cover and packaging design
A cake shaped note pad.
Packaging designs for “Natto” (fermented Soya beans).
Tokyo Sushi badge.
黒 (Kuro) – the Kanji letter for “black” – All designs in this small side-room are kept in black and white.
Poster ads for Tama Art University (in Japanese: Tama Bijutsu Daigaku. Therefore also called “Tamabi”).
Nyan Mage – a Samurai-cat mascot for the amusement part Edo Wonderland.
“Nyan Mage” is lying in the middle of the small side-room.
Sano’s award winning Cubist typographical renditions of Hokusai woodblock prints. The small illustrations show the original Hokusai art work from 150 years ago.
Top: Landscape for Braun. Bottom: Logomark and posters for the Tokyo International Film Festival.